Gov. Palin Motivates 44% of AK Tourists
Some 44% of Alaska tourists surveyed in an US for Palin market research project said the state’s former governor Sarah Palin was a motivating factor in their travels. TLC’s Sarah Palin’s Alaska specifically motivated 13% of the tourists’ travels.
Favorability Among AK Tourists +21 Over Non-Tourists
Gov. Palin’s favorability was 21 points higher among those who visited Alaska than those who have not. Among Alaska tourists, Gov. Palin was 46% Favorable; 29% No Opinion; and 26% Unfavorable. Among non-tourists, they were: 25% Favorable, 29% No Opinion, and 43% Unfavorable. Further, Gov. Palin’s favorability is along a scale of emotions: fan, supporter, and hard-core. Since her favorability is along a scale and there is a strong No Opinion component, Gov. Palin is not polarizing along emotional lines. The Alaska Tourism Survey, however, was not a political survey and does not purport to answer the question of polarization by political ideology and party affiliation.
Sixty percent of the Alaska tourists visited one time since August 2008 and 22% were frequent travelers visiting three or more times. Overall, 42% of the tourists spent between $1,001 and $4,000 on their trips and 23% spent between $4,001 and $7,500. The largest plurality of tourists – 39% – spent $1,000 or less in Alaska, while 34% spent between $1,001 and $4,000.
Airlines were the preferred means of transport in and out of the state among 55% of the tourists with cruises coming in at 41%. The remainder ferried a vehicle to a port in Alaska.
Purchase of Alaskan and Palin-related products was light with 18% of the entire sample reporting that they buy these products because they support Gov. Palin. Thirty-one percent of the sample spends between $100 and $250 per year on Alaskan or Palin-related products.
Thirty-five percent of the sample said Gov. Palin piqued their interest in Alaska.
The survey sampled 497 people with a margin of error of +/- 4.4% and a confidence of 95%. Alaska tourists comprised 400 people with a margin of error of +/- 4.9% and confidence of 95%. Those who did not visit Alaska numbered 97 with a margin of error of +/- 9.95% and a confidence of 95%. The sample was comprised of 51 people who identified as either Free Republic subscribers or Palinistas; 39 people from two paid Survey Monkey panels; and 407 people from three Ask Your Target Market paid panels including the 400 people pre-qualified as having traveled to Alaska.
Gov. Palin Generates $189 Million Yearly in AK Tourism
The survey showed that 3% of the tourists visit for purposes specifically and wholly related to Sarah Palin. By extrapolating this number to the total tourist volume provided by Alaska’s Department of Commerce, Community and Economic Development, we conclude that 335,997 tourists spent a median of $1,133,176,000 between 2006 and 2013. Sarah Palin is, therefore, directly generating $189 million per year in Alaska Tourism revenues.
This survey would not have been possible without the generous support of those in the Palinista community who donated to our fund-raiser and / or helped us promote it on various Facebook Groups and Pages.
Benefactors – $100 Donors
Mary Lou Welz
William E. Thomas
AK Sponsors – $50 Donors
Sarah Palin – The Teacher’s Daughter
The following either actively promoted our fund-raiser or permitted us to promote it on their comment boards:
American Grizzlies United
Chuck Heath, Jr.
Conservatives4Palin Open Thread Comments
GOP Are You Listening Facebook Group
SPN – Sarah Palin News Facebook Group
The Bold Pursuit
The Teacher’s Daughter…a Tribute to Sarah Palin Facebook Group
Youth for Palin Fan Page and Group